Sony Computer Entertainment is likely to sell 350,000 units of PlayStation in India by the end of 2010, 45 per cent more than last year. In the previous year, it had sold 240,000 units.
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Japanese electronics major sources 60% of requirement from India.
Sony Computer Entertainment, an arm of Sony Pictures, is planning to increase its console-based business in India.The company - responsible for the distribution, marketing and sales of PlayStation - opened its India office four months back and is now getting its strategy in place to offer variety and a better experience to gamers.
It is a marketplace of attention, where legacy publishers, global franchises, and consumer brands meet to make the most of India's expanding fandom economy.
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The government is believed to have permitted Japanese major Sony to undertake cash and carry wholesale trading in India for a range of hi-tech products.
PlayStation Experience, Sony Computer Entertainment India's annual showcase of the best offerings from its PlayStation brand, kicks off.
The move is part of the company's plans to expand its hardware, services and ICT systems integration and distribution business.
The line between realism and games is further crumbling as these consoles become more powerful.
Sony is hopeful of growing the fledgling Rs 410 crore console gaming industry in India with games that will be developed in India and will be essentially based on Indian storylines. The journey has begun with the launch of the first India developed game for the PS2 platform, Hanuman: Boy Warrior, which is based on the hit Indian animation film Hanuman.
When it comes to pricing of consoles, Indian gamers have never had it so good. Be it Sony's Playstation, Microsoft's Xbox or Nintendo's Wii, prices have steadily declined in the last 12 months. Arun S Ravi, an avid gamer who has represented India at the World Cyber Games, says: "There are many options available for Indian consumers who always seek value-for-money in every purchase."
Sony invites the public to a free preview of the 'Playstation Experience'.
Sony's price logic has come under the scanner as its nearest competitor, the Microsoft Xbox 360, is available at price variants of Rs 27,750 and Rs 19,990.
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Entertainment, Dhruva will be working with the company to produce games that could be marketed both in local and international markets. The company will also introduce the use of motion-sensing technology, made popular by Nintendo Wii, to PS2 game developers this year.
Sony is eyeing significant growth focusing on fewer product categories - without targeting the mass market.
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While Formula One rivals compete in virtual grands prix and various esports series during the coronavirus lockdown, six-times World champion Lewis Hamilton has been busy racing against himself. The Briton has been a keen gamer since boyhood and for some years a brand ambassador for the Gran Turismo franchise on Sony's PlayStation.
Sony Xperia Z3+ is definitely not a worthy candidate to enter the exclusive club meant for the likes of Samsung Galaxy S6 and iPhone 6, says Himanshu Juneja.
The once-powerful Japanese major is left with little to show in the face of sustained competition from rivals.
With slight adjustments in the construction and internal hardware department, won't it be interesting to know what changes made to the Xperia Z3 convinced Sony to bring out an upgraded mobile phone.
Sony will do well to pull its latest offering near to the Rs 20,000 mark if they want to make prospective buyers seriously consider the Xperia T3.
The Japanese electronics giant has missed several tricks with the Xperia E4 and unless the phone sees heavy price cut from Rs 11,500, there is every chance customers will go for the Motorola Moto G, says Himanshu Juneja.
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The Mobile World Congress 2011 brought quite a few interesting devices and technologies to the forefront, and while none of them were shockingly new, some stood out much further than others.
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